Marketing Masters

Radiohead is Dead?

by Drew

Okay, okay, Radiohead is not the “Dead” (but they’re closer than you think) Many of you may remember a few years back when the band Radiohead decided to release their album “In Rainbows” as a name-your-own-price download before it was ever released on CD.  This was considered nothing short of crazy because, at the time, [...]

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What we can learn from the Dead

by Drew

What can we possibly learn about online marketing from a rock-n-roll band that hasn’t even been around since the world wide web was an infant.  When that band is the Grateful Dead, it turns out that we can learn an awful lot. For those of you who may not be familiar with the Grateful Dead [...]

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Are you ready for the big time?

by Drew

Unless you’ve been living an artistic rock for the last two years, you have probably heard about a book called “Outliers” by Malcolm Gladwell.  Even if you have heard about this book, chances are, you probably haven’t read it.  Why? Because let’s face it, it looks like one of those boring ass business books that [...]

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