Renegade Marketing

Radiohead is Dead?

by Drew

Okay, okay, Radiohead is not the “Dead” (but they’re closer than you think) Many of you may remember a few years back when the band Radiohead decided to release their album “In Rainbows” as a name-your-own-price download before it was ever released on CD.  This was considered nothing short of crazy because, at the time, [...]

Read the full article →

Yeah, we know we suck!

by Drew

How many times have you decided to get serious about marketing and selling your art only to become quickly confused by all of the conflicting information out there? Everywhere you go online these days there are books, websites, videos, forums, and webinars all telling you what you should and should not be doing (not to [...]

Read the full article →

Don’t wait for anyone’s approval!

by Drew

These are amazing times to be an artist! Thanks to the world wide web, we now have a direct connection to a world wide audience.  We no longer need a booking agent, gallery owner, or editor to approve of our work before our customers/audience are able to see what we do. For example, if you [...]

Read the full article →

What we can learn from the Dead

by Drew

What can we possibly learn about online marketing from a rock-n-roll band that hasn’t even been around since the world wide web was an infant.  When that band is the Grateful Dead, it turns out that we can learn an awful lot. For those of you who may not be familiar with the Grateful Dead [...]

Read the full article →