Category Archives for "Online Marketing"

9 Book Cover Mistakes that are Costing You Sales

Judging a book by its cover Book covers are probably more important than you think. It doesn’t matter if you are publishing a book, an ebook, or just a PDF that you plan to give away on your website, the cover will often determine how many sales or downloads you will end up getting. Why? […]

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The Brand of You

  Who are You? by: Angela Cross Brand (verb) – To mark indelibly. Think of branding as a stamp, by which people will be able to recognize you. Branding is a process of clarifying who you are as an artist and what your goals are. A strong brand can capture a potential fan or patron’s […]

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How to Become Famous in 3 Shockingly Easy Steps

Let’s face it, you’ve probably been working way too hard. Forget about all of those years toiling away in obscurity Forget about putting in your 10,000 hours of practice to master your craft. In fact, forget about creating any creative work at all, now it’s all about becoming famous for the sake of being famous. […]

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Waxing the Golden Rule

Waxing the Golden Rule by: Kara Brook The road to hell & litigation is often paved with good intentions I’m an encaustic painter who enjoys sharing what I have learned as I develop my own skills. I’ve found there’s a lot of information on the web, specifically video trailers often linked to a video or […]

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Does Your Website Suck?

  Let’s be honest for a moment. . . Does your current website suck? Do you frequently suffer from website shame and embarrassment? Do you sometimes avoid telling people where to find your website because you haven’t updated in over 6 months? Does it seem like everyone else online has these really cool websites, while […]

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There Are No Artists

 You win, I lose! As creative artists we have been trained to see things in a particular way which is if you win, then I lose. We either get the publishing or recording contract or we get rejected. We either get the gallery show or it goes to some other artist We either get the […]

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Copyright is Not the Problem, You Are!

Copyright is Not the Problem, You Are! by: Cory Huff Pinterest is upon us! For some reason, the Internet decided to throw a giant fit over copyright over the last few weeks. It started (sort’ve) with this interesting blog post by a lawyer who tearfully deleted her Pinterest inspiration boards. Her post spread like wildfire, […]

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The Muppets Guide to World Domination

The Muppets guide to life and personality development I distinctly remember watching the old Muppet Show growing up and thinking that the vast majority of these muppets characters were completely insane. For those of you who may not remember the show, it consisted mostly of slapstick chaos and really bad jokes.  Kermit the frog would […]

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Dear Facebook, what’s the point?!

  It all seemed so simple in the beginning… These days it seems as if everyone is telling you that you need to find a way to “engage” your fans in social media (whatever that means) if you are to have any hope of surviving as an artist/writer/musician in the 21st century. So you sign up […]

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What is a Creative Commons License (and why should I care)? [Video]

“Obscurity is a far greater threat to authors than piracy” ~ Tim O’Reilly . Creative Commons Reference PDF: Creative Commons License Reference Sheet ..(right click and “Save File. .” or “Download Linked File”) Creative Commons License Links: http://creativecommons.org http://creativecommons.org/choose https://creativecommons.org/about/downloads http://creativecommons.org/licenses http://wiki.creativecommons.org http://www.flickr.com/creativecommons Creative Commons Controversy: What happens when Creative Commons Licensing goes too far?   […]

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Parting with your Art

If you love something you have to set it free (right?) Question: When you sell a piece of your art/writing/music, do you feel. . . (a) Elated — Yay! Let’s go grocery shopping (b) A little sad to see it go, but that’s part of being a professional artist isn’t it? (c) Racked with guilt […]

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Is Etsy Dying?

Etsy is a dream come true for Artists (isn’t it?) Etsy is widely known as one of the premier websites for selling arts & crafts online. They essentially took eBay’s shop concept and focused it squarely on the creative niche so you no longer had to sift through lawnmowers in order to get to beaded lanyards. […]

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How long is all of this going to take?!

Let’s face it, only bad things happen quickly One of the things that I’ve learned about this whole building your artistic repuatation online process is that it’s going to take a heck of a lot longer than most people think.  In fact, one of the biggest complaints I hear from frustrated artists is that they are doing […]

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Peering into the Future. . .

  What is a peer group (and why should I care)? When we’re growing up, there always seems to be a lot of talk about our “peer group”, but what exactly is a peer group and why would I be talking about any of this now? Well according to our good friends in the  dictionary […]

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Stop stealing my sh*t!

  The internet is great.  With the world wide web we are connected like never before.  News travels almost instantly and communities of like-minded individuals can easily come together and share their passion. Without the world wide web, witty and informative websites like Skinny Artist could never exist. Unfortunately, as many of you already know, […]

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There’s no place like home

  Where’s your online home? As an artist marketing yourself and your work online  do you have a home or do you find yourself virtually homeless? In other words, after you spend a long hard day schmoozing with your groupies on Twitter and Facebook and displaying your wares on Etsy, Amazon, ImageKind, and deviantART, do […]

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Radiohead is Dead?

  Okay, okay, Radiohead is not the “Dead” (but they’re closer than you think) Many of you may remember a few years back when the band Radiohead decided to release their album “In Rainbows” as a name-your-own-price download before it was ever released on CD.  This was considered nothing short of crazy because, at the […]

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Yeah, we know we suck!

  How many times have you decided to get serious about marketing and selling your art only to become quickly confused by all of the conflicting information out there? Everywhere you go online these days there are books, websites, videos, forums, and webinars all telling you what you should and should not be doing (not […]

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Don’t wait for anyone’s approval!

These are amazing times to be an artist! Thanks to the world wide web, we now have a direct connection to a world wide audience.  We no longer need a booking agent, gallery owner, or editor to approve of our work before our customers/audience are able to see what we do. For example, if you […]

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What we can learn from the Dead

What can we possibly learn about online marketing from a rock-n-roll band that hasn’t even been around since the world wide web was an infant.  When that band is the Grateful Dead, it turns out that we can learn an awful lot. For those of you who may not be familiar with the Grateful Dead […]

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