Instagram is on the rise, and each day, more and more compelling reasons arise to consider it within your social marketing process…
Titles can add impact and another dimension to the experience of art.
As a self-employed artist, I rely on commissions more so than selling my work in galleries. However, some artists are not great negotiators or business-minded, and art commissions that start off optimistic can sometimes turn into a sour experience. These 8 tips will help you maintain good clients, manage their expectations, and produce work with […]
Wise marketers embrace art as integral to what they do, as much as strategy and execution are. Discover the benefits of adopting a more artistic mindset…
If you’re creating prints of your art at home to sell at shows and online but balking at the quality you get from that $40 laser printer, you have a couple of options…
Haven’t you heard? Vlogging is the new blogging. Follow these steps by successful vlogger Amy Schmittauer and learn how to start vlogging today.
Selling your art and growing a successful business is about maintaining the right mindset…
Strategies for creating art and handmade work that encourage repeat buying…
Are you introverted, yet need to get out there and network to promote your small business? Drew Kimble offers some practical tips.
Four experts in interior design share insights on what artists need to know to work on residential and commercial design projects.
Spate of openings of âdestinationâ stores as owners offer drinks, performances and crafts to tempt customers away from Amazon
People buy art for many reasons. Knowing what motivates your own customers gives you valuable insight to increase your art sales.
A sales strategy for artists that isn’t forced, unnatural, or makes you into a push salesperson. Guest blogger Mckenna Hallett shares her techniques.
A primer on planning, presenting and posting your best work…
Learn about the various types of email newsletter that are sent by authorsâwith pros and cons of eachâplus how to choose which type YOU should send.
How do you become valued as an exceptional service provider? Pamela Wilson explains the mindset you need to assume when you set prices for your business.
How to load artwork images for search engine optimisation. This article is part of our SEO for Artists series. Practical marketing advice for artists.
I recently helped Rob, my husband, with a presentation he was preparing on the topic of virtual reality. Now, he’s a smart guy. He has a Ph.D. in mathematical physics, so he wasn’t asking …
From simple marketing software to the best blogs on the business of art, hereâs our master list of essential online resources to take your art career to the next level.
What is an online Sales Funnel and how does this apply to Visual Artists? Maximise your sales by developing a solid sales strategy.
Have you ever created a body of work just so you could sell at lower prices? If so, you might have created a problem for yourself.
If you’re an introvert like me, who sees any ‘confidence boosting’ tip online as the tastiest link bait in the online ocean, then you’ve probably read this one: ‘Fake it until you make it’. The problem with this advice, is that it can lead to that dreaded… imposter syndrome.
We crave offline connections—real interactions with . . . what are they called again? Humans! Use these ideas to market your work effectively.
Your Etsy customers will judge you on a number of factors — and the name of the shop is certainly one of them. These tips can help you name your Etsy shop.
Mckenna Hallett exposes the “elephant in the room” which is the artist’s fear of selling. She offers a positive, uplifting approach to selling your work.
Get better at marketing on Instagram and grow your small business with tips from Erin Dollar of Cotton and Flax.
If you have an important exhibition coming up, give it the space it deserves. Create a special page on your website just for your show.
Millions of people are being exposed to advertisements selling art online, and internet art sales are a huge phenomenon and opportunity for artists. Are you
Fans of artisanal and handmade items will have a new place to shop Thursday with the launch of Amazon’s answer to Etsy â a store on its site open only to artisans making hand-crafted items.
Strategies to make your best presentation to a juried art show or competition, plus advice from the experts.
More artists are using crowdfunding sites like Patreon and Gumroad to make their art careers sustainable.
How to evaluate your best opportunities for selling art and improve your income.
Humblebragging, the right way.
Asking an editor or agent to sign a non-disclosure agreement is not part of traditional publishing business practiceâand it’s usually a red flag.
Have you ever considered renting your artwork to individuals or businesses? Here are some of the benefits of this model.
Take the jobs that help you evolve along with your portfolio.
A checklist can keep you on task for your exhibition.
The truth is, for most emerging artists, getting high-quality digital images is either too expensive or too difficult. Usually this means going another route, such as DIY iPhone photos, shooting with their own digital camera, finding a friend who has some knowledge of photography, etc. Unfortunately, these solutions almost always come at the cost of […]
Let’s start by figuring out what the difference between a starving artist and a successful artist really is. Is it about attending the right art school? Having an art show at the Guggenheim?…
Use signage in your retail art show booth to share information and images that will appeal and draw in fairgoers….
You’re having an exhibition of your art. Congratulations! The promotional postcards are designed and ready to be sent. Check! You’ve planned a couple of emails to your list. Check! Now … what…
Virality is not an accident. It is engineered…
Opinions abound when it comes to the viability of selling art on eBay. However, there is no doubt some artists have been able to do so successfully. Dan Byl is one such artists who has been selling…
A new wave of artist branding initiatives threaten to change the nature of art making. Are these changes good or bad for artists?
Too many creatives confuse their own self worth with their ability to command a fair rate. To make more money in your freelance business, rethink pricing…
As a visual artist, people connect to your work on a visual level. If the quality and passion of your work isn’t translating to the online viewer because of poor digital image quality, then you never had a chance. Here’s why it matters and what you can do about it.
From time to time, we invite professionals in the arts to provide career development insights. Cory Huff is one such professional who has helped thousands of artists through his consulting and writ…
This article summarizes research data about the growth of online art sales and how to use online tools to sell more art.
A vetted list of online art sales platforms. Their strengths, weaknesses, and all the important details you need to know when deciding where to sell your art online.
Article about using every part of your online presence to work towards selling your art.
We all know social media matters. It’s a killer way to build a following of fans and connect with those fans. The problem often comes in “the how”. That’s why we asked illustrator, Morgan Davidson,…
Starbucks and Dunkin’ Donuts both sell coffee, but the former gets away with charging much more. Why? Because crafting a unique experience for your clients can make your competitors prices irrelevant.
Your clients don’t pay you for what you make, they pay you for results a subtle difference that can help you dramatically increase what you charge.
Coming up with great titles for artwork can be a real drag. Many artists feel like it’s more work to come up with a title than it is to create a masterpiece. If you were a natural wordsmith you would have become a poet, not an artist. So, the question is, do titles really matter, […]