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Artist Marketing & Publicity

10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy

Instagram is on the rise, and each day, more and more compelling reasons arise to consider it within your social marketing process… 

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The Importance of Artwork Titles

Titles can add impact and another dimension to the experience of art.

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8 Tips for Artists Accepting Commissions

As a self-employed artist, I rely on commissions more so than selling my work in galleries. However, some artists are not great negotiators or business-minded, and art commissions that start off optimistic can sometimes turn into a sour experience. These 8 tips will help you maintain good clients, manage their expectations, and produce work with […]

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7 Real-World Ways to Think Like an Artist for Better Content Marketing

Wise marketers embrace art as integral to what they do, as much as strategy and execution are. Discover the benefits of adopting a more artistic mindset…

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The Best Printers for Printing Your Art at Home

If you’re creating prints of your art at home to sell at shows and online but balking at the quality you get from that $40 laser printer, you have a couple of options…

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How to Start Vlogging 8 Easy Steps to Get You Started

Haven’t you heard? Vlogging is the new blogging. Follow these steps by successful vlogger Amy Schmittauer and learn how to start vlogging today.

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Most of Your Art Marketing Will Fail. Keep Going.

Selling your art and growing a successful business is about maintaining the right mindset…

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Make Your Art More Collectible

Strategies for creating art and handmade work that encourage repeat buying…

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Networking Strategies for Creative Introverts

Are you introverted, yet need to get out there and network to promote your small business? Drew Kimble offers some practical tips.

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How Artists Can Work with Interior Designers

Four experts in interior design share insights on what artists need to know to work on residential and commercial design projects.

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Indie bookshops turn a new page to fight off threat from Amazon

Spate of openings of ‘destination’ stores as owners offer drinks, performances and crafts to tempt customers away from Amazon

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What Motivates Your Collectors?

People buy art for many reasons. Knowing what motivates your own customers gives you valuable insight to increase your art sales.

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10 Easy Tips for Better Sales at Your Next Art Fair

A sales strategy for artists that isn’t forced, unnatural, or makes you into a push salesperson. Guest blogger Mckenna Hallett shares her techniques.

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Essential Steps to Making a Killer Portfolio

A primer on planning, presenting and posting your best work…

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What Should You Put in Your Email Newsletter?

Learn about the various types of email newsletter that are sent by authors—with pros and cons of each—plus how to choose which type YOU should send.

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Are You Cheap or Are You Exceptional? How to Price Your Services

How do you become valued as an exceptional service provider? Pamela Wilson explains the mindset you need to assume when you set prices for your business.

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SEO for Artists – Optimise Images for Google Image Search

How to load artwork images for search engine optimisation. This article is part of our SEO for Artists series. Practical marketing advice for artists.

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Presentation Tips for Your Art Talk

I recently helped Rob, my husband, with a presentation he was preparing on the topic of virtual reality. Now, he’s a smart guy. He has a Ph.D. in mathematical physics, so he wasn’t asking …

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25 Online Resources Every Artist Should Know About

From simple marketing software to the best blogs on the business of art, here’s our master list of essential online resources to take your art career to the next level.

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Sales Funnel for Visual Artists Part 1

What is an online Sales Funnel and how does this apply to Visual Artists? Maximise your sales by developing a solid sales strategy.

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The Problem With Lower Price Points For Your Art

Have you ever created a body of work just so you could sell at lower prices? If so, you might have created a problem for yourself.

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Why ‘Fake It Until You Make It’ Doesn’t Work (and What to Do Instead)

If you’re an introvert like me, who sees any ‘confidence boosting’ tip online as the tastiest link bait in the online ocean, then you’ve probably read this one: ‘Fake it until you make it’. The problem with this advice, is that it can lead to that dreaded… imposter syndrome.

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15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

We crave offline connections—real interactions with . . . what are they called again? Humans! Use these ideas to market your work effectively.

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Etsy Shop Names: How To Name Your Etsy Shop

Your Etsy customers will judge you on a number of factors — and the name of the shop is certainly one of them. These tips can help you name your Etsy shop.

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Why You Fail to Sell Your Art at Fairs and Festivals

Mckenna Hallett exposes the “elephant in the room” which is the artist’s fear of selling. She offers a positive, uplifting approach to selling your work.

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7 Ways to Make Your Instagram Marketing More Awesome

Get better at marketing on Instagram and grow your small business with tips from Erin Dollar of Cotton and Flax.

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How to Promote Your Art Exhibition on Your Website

If you have an important exhibition coming up, give it the space it deserves. Create a special page on your website just for your show.

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What Artists Must Know About Selling Art Online

Millions of people are being exposed to advertisements selling art online, and internet art sales are a huge phenomenon and opportunity for artists. Are you

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Amazon launches its Etsy killer: Handmade at Amazon

Fans of artisanal and handmade items will have a new place to shop Thursday with the launch of Amazon’s answer to Etsy — a store on its site open only to artisans making hand-crafted items.

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How Your Art is Juried … and How to Get Better Results

Strategies to make your best presentation to a juried art show or competition, plus advice from the experts.

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Should you be jumping on the crowdfunding bandwagon?

More artists are using crowdfunding sites like Patreon and Gumroad to make their art careers sustainable.

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Are You Selling Your Art in the Wrong Places?

How to evaluate your best opportunities for selling art and improve your income.

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The Braggart’s Dilemma: How to Promote Yourself Without Being a Jerk

Humblebragging, the right way.

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Why Your Non-Disclosure Agreement Is Probably a Bad Idea

Asking an editor or agent to sign a non-disclosure agreement is not part of traditional publishing business practice—and it’s usually a red flag.

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Create Income through Renting Your Artwork

Have you ever considered renting your artwork to individuals or businesses? Here are some of the benefits of this model.

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Starting a Freelance Career Doesn’t Mean You Have to Work for Free

Take the jobs that help you evolve along with your portfolio.

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Art Exhibition Checklist

A checklist can keep you on task for your exhibition.

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How Professional Artists Photograph their Artwork in 8 Simple Steps

The truth is, for most emerging artists, getting high-quality digital images is either too expensive or too difficult. Usually this means going another route, such as DIY iPhone photos, shooting with their own digital camera, finding a friend who has some knowledge of photography, etc. Unfortunately, these solutions almost always come at the cost of […]

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The 4 Pillars of Selling Art Online

Let’s start by figuring out what the difference between a starving artist and a successful artist really is.   Is it about attending the right art school? Having an art show at the Guggenheim?…

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4 Ways Booth Signage can Draw a Crowd | Artsy Shark

Use signage in your retail art show booth to share information and images that will appeal and draw in fairgoers….

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22 Social Media Updates About Your Show That Won’t Bore Your Followers

You’re having an exhibition of your art. Congratulations! The promotional postcards are designed and ready to be sent. Check! You’ve planned a couple of emails to your list. Check! Now … what…

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How to Get More People to Actually See Your Work

Virality is not an accident. It is engineered…

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How to Sell Art on eBay

Opinions abound when it comes to the viability of selling art on eBay. However, there is no doubt some artists have been able to do so successfully. Dan Byl is one such artists who has been selling…

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Do Artist Branding and Hollywood Talent Agency Deals Kill an Artist’s Soul?

A new wave of artist branding initiatives threaten to change the nature of art making. Are these changes good or bad for artists?

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Freelance Pricing Should Not Determine Your Self Worth

Too many creatives confuse their own self worth with their ability to command a fair rate. To make more money in your freelance business, rethink pricing…

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Why Digital Image Quality Matters When Selling Art Online

As a visual artist, people connect to your work on a visual level. If the quality and passion of your work isn’t translating to the online viewer because of poor digital image quality, then you never had a chance. Here’s why it matters and what you can do about it.

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Five Mistakes Artists Make Selling Their Art

From time to time, we invite professionals in the arts to provide career development insights. Cory Huff is one such professional who has helped thousands of artists through his consulting and writ…

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Selling Art Online: A Growing Industry

This article summarizes research data about the growth of online art sales and how to use online tools to sell more art.

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Where to Sell Art Online: A List of 3rd Party Sites

A vetted list of online art sales platforms. Their strengths, weaknesses, and all the important details you need to know when deciding where to sell your art online.

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Sell Your Art: How to Build an Online Sales Funnel

Article about using every part of your online presence to work towards selling your art.

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The 3 Keys One Artist Used to Grow Her Instagram Following to 95K

We all know social media matters. It’s a killer way to build a following of fans and connect with those fans. The problem often comes in “the how”. That’s why we asked illustrator, Morgan Davidson,…

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3 Ways to Earn More Money from Client Work

Starbucks and Dunkin’ Donuts both sell coffee, but the former gets away with charging much more. Why? Because crafting a unique experience for your clients can make your competitors prices irrelevant.

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What Should I Charge? How to Justify Your Freelance Rates

Your clients don’t pay you for what you make, they pay you for results ”a subtle difference that can help you dramatically increase what you charge.

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Creating Titles for Your Artwork

Coming up with great titles for artwork can be a real drag. Many artists feel like it’s more work to come up with a title than it is to create a masterpiece. If you were a natural wordsmith you would have become a poet, not an artist. So, the question is, do titles really matter, […]

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