Skinny Web School Series: “How the #$%@! Do I Get More Traffic to my Website?!”
|“Where is Everybody?!”
The number one issue we hear from artists who are trying to sell their work online is that they just can’t seem to get enough people to visit their site to sell them anything. Sure the Etsy and deviantART sites may get millions of visitors a month, but how many of those people are visiting your store? It doesn’t matter if you’ve been selling for two years or two weeks, it’s no secret that everybody could benefit from getting more traffic to their site
You got to give them something
These kind of online shops and gallery sites are great, but only if people can find them and you have something for them that they want to see. In other words, you need to have some content on your blog or gallery site that’s not for sale, but that is just to share. Too many artists create their store and wait for people to show up and buy their creations, but they don’t really give people (or search engines) a reason to visit their site. The truth is that very few people are going to visit your site if it’s little more than a bunch of pretty pictures hanging on the virtual wall.
What exactly are we talking about here?
This content can be informational articles, how-to tutorials, links to other resources, or anything else that provides value to your visitors. Wait, I know what your thinking here,“But I’m an artist and marketing is lame! I just want to do my art and if it’s good enough then somebody will buy it” — and that’s true to some degree. However, before they can buy it, they still have to find it and in order for them to do that, you need to give them a reason to find you.
Don’t worry, we know you’re busy so we’re not going to overwhelm you with a huge list of things of things you should be doing. Instead, we’re going to give you just a few simple action steps every week to get you moving in the right direction. Keep in mind that we’re not here to make you a better artist, we’re here to make you more marketable and successful artist.
Okay, what do I do now?
The first thing you need to do is to start thinking about yourself as both an artist and a promoter. If you’re going to sell your work online (or even “offline”) you may have to learn a whole new set of skills. Luckily, it’s not as hard as you may think. In fact, that’s what this particular newsletter series is all about. After all, the more traffic you are able to get to your sites, the more potential customers you’ll have looking at your work.
Look, we already know that you’re a great artist, now it’s time for everyone else to discover it as well.
Take the next step:
As soon as you’re done reading this, go over to the right column and get started on this week’s action plan. Read over this week’s recommended reading articles, and start thinking about ways you could possibly improve your current sites. If you don’t already have your own site, now may be the time to start thinking about getting one.
Above all, don’t get too wound up about all of this marketing gooblygook. This is not about turning you into some pushy self-serving online marketer. It’s about helping your potential customers and rabid fans find your amazing work by getting more traffic to your sites.
Now let’s get started!
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